Xbox Design Lab

Not too many brands allow you to customize their products. But Xbox Design Lab does just that, providing fans the opportunity to express their personality and creative passions through controller customization.

To kick off this campaign we created a video that shows "where inspiration can take you" and the millions of combinations for designing your very own. We followed this by developing additional creative that focused on 3 unique personalities, their passions and experiences through custom illustrations, color themes and adjective words that best described who they are and the types of games they play. The key art illustrations we used in a variety of print and digital applications.