Oculus

Facebook-owned Oculus came to us with a tantalizing opportunity: partner with them to launch their groundbreaking consumer-grade VR system Oculus Rift. “Step into Rift,” the brand’s consumer-facing north star, is an invitation to go beyond the screen and physically immerse yourself in your games.

By combining photography, illustration and in-game assets, we showcased the emotional power through gamers taking their first step into VR with a suite of striking key art visuals that set the tone for the entire campaign. The visuals powered our campaign across video, digital, social and got fans to step in and defy reality.